Downloading and consuming Apps as a consumer can be described as “magical”. Developing Apps and Mobile Games is challenging but the work is fun and for those privileged enough to call this their “job” - it’s really an experience. So (pardon our French) why does buying Mobile Advertising to Acquire Users have to SUCK?
That is where Human Demand comes in. We help independent (YOU - 'the good looking guy above with the guitar') App developers acquire quality, high lifetime value users. We built a revolutionary self serve Mobile Ad platform that is easy to use, has all of the tools you need to truly optimize to your performance goals.
Other mobile ad players run “blind” which means you don’t know where your ads are running. More importantly you don’t know what is actually performing for you because the knowledge is hoarded in a “blackbox” (by other company’s rocket scientists - 'the boring old guy above on the right in the lab coat'). We are turning the stack on its head by allowing you to leverage all of the data and the knowledge for yourself (after all you did pay for the media why shouldn't you have full access?)
And we make you the Rock Star by giving you all of the tools, leverage and power to make Mobile Media Buying Not suck ..
Acquiring mobile users has never been EASIER. It has never been more FUN. It has never been more EFFICIENT. In 4 easy steps you can setup your App campaign. Step 1 - Enter the URL of your App (iOS or Android) and we will grab all of the details we need to setup your targeting for you. Step 2 - Select the countries you want to advertise in, do you want to include Tablets?, maybe you feel like WiFi only? Step 3 - Choose the categories / channels (the types of Apps you would like to run your ads in) and tell us your daily budget. Step 4 - Setup install tracking for your app and check out the banners we built for you on the fly! (yep we even build banners for you - but don't worry if you hate our banners you can always create and upload your own).
You have never experienced transparency like this (or if you have run campaigns on other mobile ad platforms in the past - then you have probably never even seen any transparency at all!). When we say TRANSPARENT we mean it - you will see the name of every single App that your ads run in. You select who you want to advertise with and who does not match your brand. You will also clearly see the PERFORMANCE of each and every App you are running on - we call it your ECPI (Effective Cost Per Install). And the best part is even if you have never run a mobile media buying campaign before we've got you covered as you just click the POWER METER and tell us if you want "none, less, same, more, or boost" of each App you are running in - all in real time.
Did I mention this was Real Time? To get a little technical and boring Human Demand is all about RTB (Real Time Bidding). We give you all of the tools to optimize to your performance (CPI - Cost Per Install) goals. Every device, every banner, every carrier, even time of day, and day of week - you will find out things about your users that you never knew before - like maybe the most efficient time to acquire users is from 10pm - 2am or maybe Mondays just suck (or maybe I just hate Mondays). We believe that when you pay for media the data is YOURS and you should be able to leverage it (now isn't that refreshing).
"Magical" I think I have heard that somewhere before . . . OK it is not my term, but I like it. Developing apps and mobile games is challenging, but the work is fun, and for those privileged enough to call this their ‘job’ - it’s really an experience. So, why does buying mobile media today have to be such an awful experience? Why can't it be Magical? We believe it can and should be. And most of all we believe that buying mobile advertising does not have to suck. Welcome to Human Demand.
App developers and Mobile Game developers are a “little rock and roll” and so is Human Demand. If this was a stuffy technology conference, we would describe Human Demand as a Mobile DSP (Demand Side Platform) that focuses on RTB (Real Time Bidding) and optimization (yawn). We would say we put the “Human Being” back in the process and have broken away from the “blackbox” models by offering true transparency for the first time. You would call us a “Human Demand Platform” - get it - instead of a Demand Side Platform (clever?).
Or maybe our founder just couldn’t deal with more ‘mobi’ in the company name and was bored with design built for a corporate culture that is not what being an indie App developer today is all about. And of the last 10 Mobile Advertising sites you visited or maybe remember launching - which company name and which design are you going to remember? Exactly.
Enough banter -
Mobile Advertising too can be “magical”
It can be an experience.
It does not have to suck.
Welcome, we are glad that you are here.